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PR Just Isn’t Media Relations Anymore

PR Just Isn’t Media Relations Anymore

Like any profession, the public relations industry continues to change. I’ve been doing this work well over 15 years. In the “old days,” if we could get all the major local media outlets to a press conference, we were doing our jobs. And if we able...
Video Killed the Radio Star

Video Killed the Radio Star

This last week I attended the International Association of Business Communicators Entrepreneurial Special Interest Group. The topic was on how to leverage video. Here’s a quick summary of what I learned: You have 8 seconds to create a compelling intro or...
The Gig Economy

The Gig Economy

The last three weeks have really opened my eyes and transformed the way I look at my profession. While I have a nice home office and a great co-worker (Delaney the wonder dog), I have found myself needing to get out occasionally. I’ve used it as an excuse to...
Let’s Talk Branding

Let’s Talk Branding

Two days in a row, I got to spend time with public relations powerhouse, Vannessa Wade, owner of Connect the Dots Public Relations.  What a treat! Today she was hosting a branding workshop on getting your brand holiday ready. Selfishly, I was glad that I was the only...
With a Little Help From My Friends

With a Little Help From My Friends

Do you remember the theme song from the hit TV show, “The Wonder Years?”  I do and its lyrics have spoken to me this past week as I’ve put one fulfilling experience in the rearview mirror and look forward to another exciting chapter. But I got...
Jumping In With Both Feet

Jumping In With Both Feet

Last week I had the opportunity to attend the Public Relations Society of America International Meeting in Austin. I met people from across the country and globe and caught up on trends happening in the PR industry. At that conference, I attended a session on how to...