by Laura Davis | Apr 3, 2019 | Uncategorized
I was a young media relations coordinator at Texas Children’s Hospital when KRIV-TV’s Melissa Wilson started covering healthcare in Houston. I vividly remember taking her to lunch at Fu’s Garden in Rice Village with the rest of the PR team. We...
by Laura Davis | Jan 16, 2019 | Uncategorized
As I closed out 2018, I had multiple people ask me if I had defined my mission, vision and core value statements yet. No, quite frankly, I hadn’t and I thought I didn’t need them. I thought only larger companies needed those things to plaster all over the...
by Laura Davis | Dec 18, 2018 | Uncategorized
Nora’s Home, the hospitality house for transplant patients and their families located in the Texas Medical Center, asked LFD Communications to help publicize a special project. Jesse McMillan, a 17-year-old from the West University area, decided he was going to...
by Laura Davis | Nov 27, 2018 | Uncategorized
Like any profession, the public relations industry continues to change. I’ve been doing this work well over 15 years. In the “old days,” if we could get all the major local media outlets to a press conference, we were doing our jobs. And if we able...
by Laura Davis | Nov 12, 2018 | Uncategorized
This last week I attended the International Association of Business Communicators Entrepreneurial Special Interest Group. The topic was on how to leverage video. Here’s a quick summary of what I learned: You have 8 seconds to create a compelling intro or...
by Laura Davis | Nov 4, 2018 | Uncategorized
Yesterday I had a history lesson – a lesson about just some of the women who helped shaped the great city of Houston. I had no idea that women had such an instrumental part in shaping the place I call home. Archaeology Now, the Archaeological Institute of...
by Laura Davis | Nov 1, 2018 | Uncategorized
The last three weeks have really opened my eyes and transformed the way I look at my profession. While I have a nice home office and a great co-worker (Delaney the wonder dog), I have found myself needing to get out occasionally. I’ve used it as an excuse to...
by Laura Davis | Oct 24, 2018 | Uncategorized
Two days in a row, I got to spend time with public relations powerhouse, Vannessa Wade, owner of Connect the Dots Public Relations. What a treat! Today she was hosting a branding workshop on getting your brand holiday ready. Selfishly, I was glad that I was the only...
by Laura Davis | Oct 20, 2018 | Uncategorized
Do you remember the theme song from the hit TV show, “The Wonder Years?” I do and its lyrics have spoken to me this past week as I’ve put one fulfilling experience in the rearview mirror and look forward to another exciting chapter. But I got...
by Laura Davis | Oct 19, 2018 | Uncategorized
Last week I had the opportunity to attend the Public Relations Society of America International Meeting in Austin. I met people from across the country and globe and caught up on trends happening in the PR industry. At that conference, I attended a session on how to...
