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Rockin’ the TV Interview

Rockin’ the TV Interview

I’m working with a big name client right now and getting them ready for a couple of big TV segments. I created this tip sheet a while back and thought it would make for a good blog post. So here it goes: Research – LFD Communications will always provide you with...
The Beauty of 2nd Chances

The Beauty of 2nd Chances

Lately, I’ve been thinking a lot about second chances. For almost 10 years, I worked for an organization that gave people second chances through the gift of organ and tissue donation. It’s a noble and wonderful cause and I’m a better person for...
Mission, Vision and Core Value Statements

Mission, Vision and Core Value Statements

As I closed out 2018, I had multiple people ask me if I had defined my mission, vision and core value statements yet. No, quite frankly, I hadn’t and I thought I didn’t need them. I thought only larger companies needed those things to plaster all over the...
A Holiday Hole-In-One

A Holiday Hole-In-One

Nora’s Home, the hospitality house for transplant patients and their families located in the Texas Medical Center, asked LFD Communications to help publicize a special project. Jesse McMillan, a 17-year-old from the West University area, decided he was going to...
PR Just Isn’t Media Relations Anymore

PR Just Isn’t Media Relations Anymore

Like any profession, the public relations industry continues to change. I’ve been doing this work well over 15 years. In the “old days,” if we could get all the major local media outlets to a press conference, we were doing our jobs. And if we able...
Video Killed the Radio Star

Video Killed the Radio Star

This last week I attended the International Association of Business Communicators Entrepreneurial Special Interest Group. The topic was on how to leverage video. Here’s a quick summary of what I learned: You have 8 seconds to create a compelling intro or...
The Gig Economy

The Gig Economy

The last three weeks have really opened my eyes and transformed the way I look at my profession. While I have a nice home office and a great co-worker (Delaney the wonder dog), I have found myself needing to get out occasionally. I’ve used it as an excuse to...
Let’s Talk Branding

Let’s Talk Branding

Two days in a row, I got to spend time with public relations powerhouse, Vannessa Wade, owner of Connect the Dots Public Relations.  What a treat! Today she was hosting a branding workshop on getting your brand holiday ready. Selfishly, I was glad that I was the only...