Wow. Our world has changed dramatically in just a few months. Our daily routines have turned upside down and life as we knew it is in some ways a distant memory. There's truly a balancing act at play right now, especially as places of business start to re-open. Public...

I'm working with a big name client right now and getting them ready for a couple of big TV segments. I created this tip sheet a while back and thought it would make for a good blog post. So here it goes: Research – LFD Communications will always provide you with as...

Lately, I've been thinking a lot about second chances. For almost 10 years, I worked for an organization that gave people second chances through the gift of organ and tissue donation. It's a noble and wonderful cause and I'm a better person for having worked in that...

I was a young media relations coordinator at Texas Children's Hospital when KRIV-TV's Melissa Wilson started covering healthcare in Houston. I  vividly remember taking her to lunch at Fu's Garden in Rice Village with the rest of the PR team. We talked about story...

As I closed out 2018, I had multiple people ask me if I had defined my mission, vision and core value statements yet. No, quite frankly, I hadn't and I thought I didn't need them. I thought only larger companies needed those things to plaster all over the walls and...

Nora's Home, the hospitality house for transplant patients and their families located in the Texas Medical Center, asked LFD Communications to help publicize a special project. Jesse McMillan, a 17-year-old from the West University area, decided he was going to build...

Like any profession, the public relations industry continues to change. I've been doing this work well over 15 years. In the "old days," if we could get all the major local media outlets to a press conference, we were doing our jobs. And if we able to get our client...

This last week I attended the International Association of Business Communicators Entrepreneurial Special Interest Group. The topic was on how to leverage video. Here's a quick summary of what I learned: You have 8 seconds to create a compelling intro or you've lost...

Yesterday I had a history lesson - a lesson about just some of the women who helped shaped the great city of Houston. I had no idea that women had such an instrumental part in shaping the place I call home. Archaeology Now, the Archaeological Institute of America -...

The last three weeks have really opened my eyes and transformed the way I look at my profession. While I have a nice home office and a great co-worker (Delaney the wonder dog), I have found myself needing to get out occasionally. I've used it as an excuse to explore...