The last three weeks have really opened my eyes and transformed the way I look at my profession.

While I have a nice home office and a great co-worker (Delaney the wonder dog), I have found myself needing to get out occasionally. I’ve used it as an excuse to explore coffee shops across my great city and to visit a couple of virtual offices, like Wi Cowork. I suppose this transition has forced me to get out of my bubble. I’ve been amazed at the number of people who are participating in this gig economy.  I have to admit that the flexibility and freedom to work when and where you want is really appealing.



It got me thinking, “what do all of these people do for a living?” I’ve figured out that many of us are freelance writers, public relations pros and content creators. Why would you want to hire us? Here are a few reasons I’ve come up with over the last few days:

  1. Cost – We come with no overhead. You don’t have to pay our benefits. You get charged a flat fee or by the hour. That’s it.
  2. Outside Perspective – I know when I was on the inside of an organization, I sometimes failed to see the larger picture and relied on my creative and crisis communications agencies to provide that unique perspective to help me see the forest through the trees.
  3. Flexibility – Because we are not chained to a desk from 9 a.m. to 5 p.m., we are flexible with our hours, even if it means cranking something out at 3 a.m. to meet your deadline.
  4. Happier – Those of us participating in the gig economy are happier, probably because of our flexibility and because, after all, we’re working out of coffee houses, innovative co-working environments or even outside. I’m starting to believe it.

I think this gig economy trend is going to grow on me.