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I’m working with a big name client right now and getting them ready for a couple of big TV segments. I created this tip sheet a while back and thought it would make for a good blog post. So here it goes:

Research – LFD Communications will always provide you with as much information as possible about the media outlet, reporter/anchor and format of the show. It’s a good idea to research it yourself as well to make sure you’re comfortable before going on.

Prepare – Sometimes, reporters or TV hosts will send a list of questions they will ask, but most of the time, they won’t. You need to be prepared for any type of scenario. Don’t script your answers or memorize anything. You want to appear natural and authentic. LFD Communications will work with you on some mock questions.

Provide something of value – You are the subject-matter expert in your field or industry. You need to share those nuggets of information with the viewers. Instead of promoting yourself or your latest product or service, enter the opportunity from a place of service and stay focused on your key messages.

Turn off your phone – Before you take a seat and the cameras start rolling, turn off your phone or put it on silent. The last thing you want is for your phone to start ringing or beeping during an interview.

Dress to impress – Bright, solid colors do best on TV. For women, don’t wear gaudy jewelry as it tends to distract the audience. For men, don’t wear busy ties. A solid-colored tie works best. Otherwise, the viewers will be captivated by your tie and not by what you have to say!

Smile – Always have a pleasant smile while doing interviews. You want to come across as engaging and warm.  A pleasant disposition will make the audience fall in love with you.

Lean forward to look lean – They always say that the camera adds 10 pounds. This is true! You want to look comfortable and relaxed when you appear on TV; you don’t want to look uptight. But if you sit like you sit at home, you might just get the opposite effect! The best plan is to hold yourself up high and lean forward about 15 degrees toward the camera. This will make you appear taller, thinner, younger and leaner. And who doesn’t want that?!

Don’t be afraid to use your hands – When people talk, they sometimes use their hands to help express what they are trying to get across. They often ask, “what do I do with my hands?” when going on TV. If you’re one of those people who uses their hands when the speak, it’s perfectly ok to use them during a TV interview. The best tip is to just forget about them and use them naturally.

Move your head – If you appear on TV with a frozen head, you’re a dead-ringer for a novice.  Yes, the cameras can be a little intimidating, but you’re in control. It’s OK to tilt your head occasionally, but don’t consistently tilt it to one side. You’ll come across passive and not authoritative. Don’t make any quick movement with your head and feel free to nod your head in agreement or shake your head in disagreement when appropriate.

Source: Eight Tips to Rock Your Media Interviews, Forbes, April 17, 2017

Source: Media Training A-Z by TJ Walker